01Selected work
Hot Springs Pools & Spas
A CMS-driven product hub for saunas and cold plunges, built for a pool and spa retailer with showrooms across the Carolinas.
- Role
- Design + Build + Copy
- Client
- Hot Springs Pools & Spas Delivered at Branded by Greenville
- Stack
- Webflow CMS Finsweet Attributes Custom interactions
- Status
- Live
02Approach
A product hub built like a system
Hot Springs sells saunas and cold plunges out of showrooms across the Carolinas, and needed one destination for the category instead of a scatter of one-off pages.
I handled design, build and copy, working inside their existing brand and pushing the tone toward luxury and wellness. Every model runs off a CMS collection template, so the next sauna or plunge is a few fields, not a rebuild.
03CMS templates
One template. Ten-plus models
Saunas and cold plunges each run on a single CMS collection template. Every model shares one layout, so non-technical staff publish the next one without touching structure or waiting on a developer.
- ACold plunge template
- BSauna template
04Interactions
Configuration, without the complexity
Person-count toggles and colour swatches run on Finsweet Attributes over CMS items, not hardcoded states. Each variant is its own entry, so a new colourway or seat count shows up in the configurator the moment it's added.
3 Person4 Person
Cabinet · AshCabinet · Mocha
- 01
Person-count toggle
Swaps name, description, render, dimensions, heater and electrical spec in one step.
- 02
Shell + cabinet swatches
Update the product render live while the quote and brochure CTAs hold their place.
- 03
CMS-backed variants
Every state is a collection item the client can add or edit.
05Design system
Designed to live inside their brand
Built from the components and type already live on hotspringspools.net, with the serif display face and more generous spacing pushed toward luxury and wellness. The contrast-therapy copy is sourced from published research and quoted with named researchers, not wellness filler.
Aa
Tiempos Headline
Display
Aa
Neue Montreal
Body
- #232d41
- #2373eb
- #dcebfa
- #fffaf5
- A · Sourced claims
- B · Hub on desktop
- C · On mobile
06Impact
CMS-first
Two collections hold every sauna and cold plunge, so the catalogue grows without new pages.
Reusable templates
Ten-plus models share one layout per category, consistent by default.
Client-owned system
Handed off as a system, not a page. The client's team adds new models themselves.
- Core Web Vitals
- Passed
- Largest Contentful Paint
- 0.7s
- CMS collections
- 2
- Models live
- 10+
Status
- Live at hotspringspools.net/saunas-cold-plunges.
- Design, development and copywriting handled solo, as the in-house developer at Branded by Greenville, a certified Webflow agency.
07What I actually built
Webflow CMS
Two collections, one template each
Finsweet Attributes
CMS-driven configurators
Custom interactions
Model browser, toggles, swatches
Responsive implementation
Tuned for every breakpoint
Copywriting
Product pages and sourced research copy
Clean handoff
The client team publishes new models
08Next project
Have a complex Webflow project?
I build agencies' designs in Webflow under their brand, from complex CMS builds to custom interactions and integrations.
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